David Lagana passed this along:
http://iwantwrestling.com/2011/06/08/formerlycreative-toughenough/
Andrew Goldstein is the guy who came up with the term “Formerly Creative” over a hamburger at Fuddruckers (cheap plug). His love of wrestling, like mine, keeps us interested as we’ve moved on from our time on the WWE creative team. Now, Andrew works at Spike TV helping to create a lot of content for their website and network including the new Wrestling Matters campaign. This episode of Formerly Creative talks about reality TV including the finale of Tough Enough, the R-Truth character, NBC’s The Voice, The Bachelorette and Andrew’s involvement in the “Wrestling Matters” shoot.
http://blip.tv/iwantwrestling/formerly-creative-tough-enough-5255124