According to a new report by Dave Meltzer in The Wrestling Observer Newsletter, there has been discussion within TNA about doing a new branding campaign with more emphasis on the word “Impact.” While it doesn’t mean they have any plans of dropping the TNA name, the goal would be to push the “Impact” brand harder on television. This would also coincide with a new look for the show. It should be noted that Dixie Carter has been against changing the name of TNA in the past since they have spent so many year marketing the name.