Hulk Hogan made an appearance on “The LAW” radio show where he discussed a problem he is setting with Spike TV not being available in enough homes in his opinion, which is why TNA seems to struggle with getting its TV audience to buy PPV.
“A lot of it has to do with awareness and the fact that we can get to the people. If I go into my hotel room in Chicago there are certain cable networks that are on like USA Network – there is no Spike TV. I mean a lot of it depends on who you can get to and who you can reach there is a lot more than ‘the fans aren’t buying it’ there is more to the equation and that’s a very shallow statement and that’s not a fact. The people that see it are buying it, there just aren’t enough people seeing it. That’s what it is – it’s creating awareness, a marketing plan we have to work with Spike TV and boost them up the ladder. I don’t know how many cable networks there are in the States if it’s 25 or 35 but in the paper it shows you who the top ten are so if we can get Spike up to that number one position the whole equation would change on how many people are buying it and change the equation and someone wouldn’t say ‘no one is buying it’ well the people that are seeing it are buying it so it’s creating that awareness to make people more aware that the product is there and that they can get it and when they walk into a hotel in Brantford that Spike is available.”
On a side note, as of January 2011, Spike TV was available in 99.5 million homes – or 85.8% of the country. In comparison, USA Network is available in 99.95 million homes – or 86.2% of the country.
Source: John Pollock, The LAW