GQ.com is featuring an article on TNA Wrestling’s “Ring Ka King” project in India noting that the company was able to tap into a wrestling hungry market.
“Beyond a handful of WWE tours of the country, India has basically no pro-wrestling history or infrastructure. But it’s a vast and untapped market, and the people at TNA apparently just figured what the hell. Everything about the first Ring Ka King season seems geared toward making this ridiculous American art form intelligible to an audience that has no idea what it’s watching. And it appears to be working: According to some reports, the show’s first episode garnered 14 million viewers. If that’s true, it makes the Ring Ka King TV by far the most-watched pro wrestling program on the planet, with an audience several times larger than the American crowd who watches Monday Night Raw every week.”