Press Release

WWE(R) Superstar Triple H(R), Mattel and World Wrestling Entertainment(R) Executives Showcase New WWE(R) Action Figures and Accessories

Feb 08, 2010 (BUSINESS WIRE) — Mattel:

WHEN: Friday, February 12, 9:30 a.m. – 9:45 a.m.
Media Check-In Begins at 9 a.m.
WHERE: New York Toy Fair
Javits Center – Mattel Showroom in the Galleria (G100) on the 4th
New York, NY 10001
Entrance at 35th Street and 11th
WHAT: To celebrate Mattel’s first line of World Wrestling Entertainment(R)
action figures and accessories, WWE(R) Superstar Triple H(R)
will participate in a special event at New York Toy Fair to
showcase his all-new series FlexForce(TM), Basic and Entrance Great
Action Figures. In addition, Neil Friedman, president, Mattel
Brands and WWE(R) COO Donna Goldsmith will discuss the
partnership between these entertainment companies, the innovation
behind the FlexForce(TM) toys for kids and the most detailed figure
line ever assembled for the collector community.
Mattel and World Wrestling Entertainment(R) joined forces to launch
the most comprehensive portfolio of WWE(R) action figures and
accessories on January 1, 2010. The line includes the first-ever
WWE(R) kid’s line and the most detailed line to date for the avid
OPPORTUNITIES – 9:45 to 10 a.m.
WWE(R) Superstar Triple H(R)
Donna Goldsmith, WWE COO
Neil Friedman, President Mattel Brands
Tim Kilpin, General Manager Mattel Brands

Photos and b-roll will be available following the event at


SOURCE: Mattel

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