WWE and SummerSlam Sizzle in Los Angeles

Press Release

STAMFORD, Conn., Aug 09, 2010 (BUSINESS WIRE) — World Wrestling Entertainment(R)’s second largest annual pay-per-view, SummerSlam, will take place Sunday, August 15, 5pmPT/8ET live from the Staples Center in Los Angeles. Presented by 7-Eleven and Slim Jim, fans in more than 100 countries will watch the event in 20 different languages. SummerSlam has turned from a standalone pay-per-view event into a weekend-long celebration with various activities throughout Los Angeles that place an emphasis on community and charitable outreach.

On Thursday, August 12, WWE Superstar The Miz(TM) and WWE Diva Eve(TM) will kick off activities with WWE’s Get R.E.A.L.(TM) (Respect, Education, Achievement and Leadership) initiative where more than 500 local students are expected from Santee and Roosevelt High Schools, the Los Angeles Mayor’s Summer Night Lights program, local youth sports programs and non-profit organizations. Get R.E.A.L. is an in-school program that brings WWE Superstars and Divas into schools to deliver positive messages about how these four tenets can help students achieve their goals in life.

WWE’s community outreach continues Friday, August 13, with the second annual Day of Service in conjunction with the Honorable Los Angeles Mayor Villaraigosa. Volunteers will be joining the mayor and WWE Superstars Evan Bourne(R), John Morrison(R) and Divas The Bella Twins(TM) in three locations to paint wall murals for the Housing Authority at three housing projects including Mar Vista Gardens, Jordan Downs and Ramona Gardens. Last year, a similar project was completed at three different sites in Los Angeles.

WWE SummerSlam Axxess, presented by the National Guard, will take place Saturday, August 14 (11AM-3PM, 4PM-8PM) and Sunday, August 15 (11AM-3PM) at Nokia Plaza at LA Live. The two-day extravaganza will give thousands of fans an unprecedented chance to meet their favorite WWE Superstars and Divas. In addition, fans can explore National Guard’s autograph area, the Slim Jim Spicy Town, take home a picture keepsake at Twix’s Photo Shoot, be the first to preview the latest WWE merchandise at the Mattel & Topps product areas, receive free food samples at 7-11’s Mobile Truck, virtually take on their favorite Superstar at the SmackDown(R) vs. Raw(R) Video Game Zone presented by THQ, create their own Superstar Entrance presented by Syfy and star in their own magazine cover at the Cover Shoot presented by WWE Magazine.

Also on Saturday, August 14, WWE will hold its first SummerSlam Reading Rally at a Los Angeles library. Kids who attend the reading rally will be asked to show their library cards in exchange for autographs from WWE Superstar Matt Hardy(R) and Diva Layla(TM) who are attending the event.

That Sunday, the SummerSlam pay-per-view will feature matches with WWE Superstars Team Nexus(TM) vs. Team WWE, Kane(R) vs. Rey Mysterio(R), Sheamus(TM) vs. Randy Orton(R) and many more.

The next evening the festivities culminate with Monday Night Raw, the longest running, weekly episodic television program in the U.S., live from the Staples Center, 5:30 PM/PT.

Ticket information for both the SummerSlam pay-per-view and SummerSlam Axxess are available at WWE.com and Ticketmaster.com or contact your local cable operator to watch the pay-per-view at home.


World Wrestling Entertainment, Inc., a publicly traded company /quotes/comstock/13*!wwe/quotes/nls/wwe (WWE 14.52, -0.51, -3.39%) , is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Singapore, Tokyo, Toronto and Mexico City. Additional information on World Wrestling Entertainment, Inc. /quotes/comstock/13*!wwe/quotes/nls/wwe (WWE 14.52, -0.51, -3.39%) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company’s brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.

SOURCE: World Wrestling Entertainment