The first estimate for Hell in a Cell on 10/3 and Bragging Rights on 10/24 was reported by WWE to investors as an average of 173,000 buys for the fourth quarter. Hell in a Cell was reported as doing more than 200,000 buys while Bragging Rights, which was competing for dollars the same weekend as UFC 121 with Brock Lesnar vs. Cain Velasquez, did fewer than 150,000 buys worldwide, and less than 100,000 domestic.
(credit: The Wrestling Globe Newsletter)