WWE to have a new set design for relaunch of live events

In an interview with Variety, WWE Chief Brand Officer Stephanie McMahon confirmed that when the company returns to touring on the road, beginning with SmackDown in Houston, they will have a new set and new presentation of their talent.

Below are excerpts from the interview:

“In the ThunderDome, we were able to experiment with different types of technology,” she said. “And we needed to over-deliver for our partners and our fans watching at home. But now we have the ability to apply all of those learnings to the live event experience with our fans. So from a production and storytelling standpoint, it will look and feel different.”

“We’re going to have a new set design, a new presentation of our talents, different locations, and arena setups,” McMahon continued. “We’re going to be utilizing augmented reality in a way that we never have before. We experimented with it a lot during Thunderdome, but it is now going to be incorporated into our talent entrances. There’s also going to be animated graphics. It’s going to be so exciting and so different than anything we’ve done before.”