The following press release was issued by WWE.
SLIM JIM EXCLUSIVE PRESENTING SPONSOR OF WWE TRIBUTE TO THE TROOPS
December 15, 2010
Slim Jim to donate up to $500,000 worth of product to troops
as part of sponsorship
STAMFORD, Conn., December 15, 2010 – World Wrestling Entertainment® and Slim Jim® are joining forces to honor our troops this holiday season. One of the most requested snacks by our troops overseas, Slim Jim, will be the exclusive presenting sponsor of WWE’s annual holiday NBC special, “WWE Tribute to the Troops.” The hour-long special will air Saturday, December 18 at 9-10 p.m. ET / 8-9 p.m. CT on NBC.
As part of the sponsorship, Slim Jim will donate product to the armed forces through the USO and is asking consumers to join their effort. For every two Slim Jims purchased, the company will donate an additional Slim Jim to the USO with a maximum donation of $500,000 worth of product. Additionally, WWE and Slim Jim have launched a co-branded letter writing campaign inviting people to send messages of thanks to our troops through www.wwetributetothetroops.com.
In the spirit of Bob Hope, “WWE Tribute to the Troops” will chronicle WWE Superstars and Divas visiting Fort Hood, Texas to meet with the troops and their families this holiday season, culminating with special live in-ring performances in front of thousands of military personnel. The star-studded holiday event will also feature musical performances by Sean Combs’ Diddy – Dirty Money and Trace Adkins. “Modern Family’s” Ariel Winter will sing “The National Anthem” and Cedric “The Entertainer” will bring his award-winning brand of comedy to the special. The telecast will also star “The View’s” Sherri Shepherd spreading holiday cheer and Miss USA, Rima Fakih, who will announce WWE matches featuring such WWE Superstars as John Cena®, Randy Orton®, The Miz®, Rey Mysterio®, Big Show®, and others.*
This marks the eighth consecutive year that WWE will bring its one-of-a-kind entertainment to our service men and women to thank them for their commitment to the country and in recognition of their sacrifices. For the past several years, WWE has visited forward operating bases and hospitals in Iraq. “WWE Tribute to the Troops” has become a holiday tradition and is considered TV’s most patriotic and heartwarming show of the year.
*Talent is subject to change.
ABOUT WWE
World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Singapore, Tokyo and Mexico City. Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at corporate.wwe.com.
ABOUT SLIM JIM
Slim Jim is the No. 1 brand of meat sticks. The brand offers a variety of snack items, including meat sticks, beef jerky, beef steak, and beef and cheese and is available in a variety of flavors at convenience, grocery and mass stores. The brand offers a one-of-a-kind snacking experience, with its intense spicy flavor and snap that consumers love. For more information, please visit http://www.spicyside.com or http://www.facebook.com/slimjim.
ABOUT CONAGRA FOODS
Slim Jim is a brand of ConAgra Foods, Inc., (NYSE: CAG) one of North America’s leading food companies, with brands in 97 percent of America’s households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and many other ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at http://www.conagrafoods.com/.