WWE revealing information yesterday that earnings for the final quarter of 2010 (October to December) would be falling between $5.6 million to $7.0 million (well under the $12 million that analysts expected), company stock ended up falling at a rapid rate within hours of the announcement. It ended up trading at $12.37 per share. It should be noted that arena business was solid and merchandise sales were up due to the Christmas season. The only PPV that did poorly was the Bragging Rights event, which had bee documented before. WWE will report all earnings February 10.