BY Mike Aldren

WWE Director and Chief Operating Officer Donna Goldsmith resigned her position this past week and will be leaving the company to pursue other interests effective 2/28.

Goldsmith, 50, had served as WWE COO since December 2009, and before that ran the company’s consumer product division for nearly a decade.

She had pushed for the PG direction in recent times and was instrumental in securing the new multi-million dollar merchandise deal with Mattel.

She also picked up most of the slack when Linda McMahon resigned to run for Senate.

Last year, Forbes magazine named her the second most powerful woman in sports behind USA Network President Bonnie Hammer.