The Los Angeles Times is featuring an article with quotes from Vince McMahon regarding the official announcement of WWE rebranding this week.

“I think every brand has to re-create itself. I want everyone to look at us in a vastly different way than they have. It is a logical broadening of what we already do. No one does television production better than we do, it’s damn near the Olympics. We know more about live event touring than anyone in the United States.”

Full interview:
WWE CEO Vince McMahon talks about rebranding his company