Mike Ozanian of Forbes.com is featuring a new Forbes Fab 40: The World’s Most Valuable Sports Brands 2014 based on four categories: businesses, events, teams and athletes.
WWE is the newest member on the list with the success of WrestleMania.
“A new member among Fab 40 events is WrestleMania, an annually staged event put on by WWE, the most successful professional wrestling promotion in the world. The WrestleMania brand is worth $105 million by my calculations, placing it eighth among sporting events. In April, WrestleMania 30 broke the record for the Mercedes-Benz Superdome’s highest grossing entertainment event, marking the fifth-consecutive year WrestleMania broke the host venue’s single day revenue record.”