FOX Sports if featuring an article with excerpts from a recent interview Larry King conducted with WWE star John Cena where he comments about the sport of Mixed Martial Arts, the growth of the UFC brand and why he isn’t a fan of the sport.
“It’s done great to establish itself as a brand, but in comparison with us, it doesn’t resonate with me just because I’m a storyteller. I enjoy the story that we can tell in the ring and like I said, I think we do it better than everyone. It truly has marketed itself extremely well. It has fantastic exposure. There’s no denying the athletic ability that it takes to step into the Octagon. It’s not something I could do. I’m not taking anything away from anyone in the UFC, because their success speaks for themselves but as far as it resonating with me, it’s just not something I’m a fan of.”