The next few months in WWE have been described as a rebuilding period where the company will try to make new stars reports The Wrestling Observer Newsletter. The expectation in the company is that as this takes place they are expecting ratings to drop a little. There are said to be plans in place to bring in more developmental wrestlers from FCW and start them with a purpose as opposed to just putting them on TV and hoping it works out. There has also been discussion about setting a rule where respective creative writers are to only worry about a limited amount of wrestlers on the brand they work for so that it will allow them to do more things with newer talent. Whether or not that will take place remains to be seen. One big expectation is that with four TV shows a week (Raw, ECW, Superstars and Smackdown) and the possibility of a fifth being added is that more of the shows will become very wrestling-heavy.