Speaking at the annual Goldman Sachs Communacopia & Technology Conference, Mark Shapiro addressed ticket prices for both UFC and WWE.
Noting that WWE was “not where the UFC yet is on ticket yield,” the chief operating officer of parent company TKO Group Holdings stated there was work to be done in terms of the average revenue generated per ticket sold, adding:
We know we have a lot of room there because Vince McMahon was primarily pricing tickets for families and wasn’t totally focused on maxing the opportunity there. Now that we’ve seen what we can do with UFC, we’re replicating that in terms of ticket yield and holding back and advance sales when it comes to OnLocation on the WWE side and it’s working out really well.
Shapiro has stated in the past that TKO sees “tremendous upside” in increasing ticket prices, citing record-breaking ticket sales as the catalyst.
Source: F4WOnline