Per a report by ET Brand Equity, Sony Sport Network and WWE has launched a brand campaign in India with a new film.
The report notes the campaign is titled ‘WWE, 100% Shudh Sports Entertainment.’ WWE’s Drew McIntyre along with actors Karthi and John Abraham are involved in the campaign. The film centers around McIntyre, Abraham, and Karthi stopping a bank robbery.
Rajesh Kaul, chief revenue officer – distribution and international business and international business and head – sports cluster, Sony Pictures Network for India told ET Brand Equity the following:
“We at Sony Sports Network, aim to continue strengthening our fanbase in India by creating a deeper engagement with the youth…Our campaign sets out to build relevance with our target demographics and provide them with a holistic WWE experience.”
McIntyre told ET Brand Equity the fans in India have a passion for WWE.