Following the announcement that PRIME Hydration entered into a partnership with WWE, brand founder Logan Paul has responded to fan criticism.
The WWE United States Champion spoke on the matter on his Impaulsive podcast, talked about the deal that puts the brand in the center of a WWE ring, the first deal of its kind for the company.
One of the coolest moments of our life, you know. Major achievement, major milestone for our brand and the company. Getting that center ring spot is interesting. It’s getting…it’s more positive reviews, but I think the diehard wrestling fans are like — they’re really upset, man.
It’s never been done, and Vince [McMahon] was always really protective of the mat and not putting any brands on it. But in this new era, which it is, no matter how you cut it, TKO is a publicly traded company, they got to meet a bottom line. That spot was going to be sold.
Paul went on to call the partnership “an opportunity to make people hate me even more,” playing up his current persona on television in the midst of feuds with Kevin Owens and Randy Orton.
The deal with WWE follows a sponsorship with UFC that began last January, meaning the brand has now reached across both halves of the recently-formed TKO Group Holdings.
Source: F4WOnline