According to a report by F4WOnline, more was revealed about the overall structure of the WWE Creative Team.
Bruce Prichard, who took over as Executive Director of Raw and SmackDown in June, is not driving the creative for both shows. Prichard is overseeing the creative for those shows, but it is Ed Koskey that is driving the actual creative team.
Prichard is there to ensure that WWE Chairman and CEO Vince McMahon’s vision is executed. Prichard also makes sure that all departments know the plans regarding merchandise, as well as making sure network and promotional partners know the ideas for returning performers so all marketing is current.
Prichard also deals primarily with USA Network and FOX, though Kevin Dunn has stepped up to help in that role as well.