Total Nonstop Action (TNA) Wrestling Selects Knotice for Onsite Targeting, Email, and Mobile Marketing
TNA Wrestling Selects Knotice’s Direct Digital Marketing Software, Concentri(R), to Enhance the Fan Experience
AKRON, Ohio, Jan. 21 /PRNewswire/ — Knotice Ltd., a provider of software and services that maximize the ROI of direct digital marketing through process automation, increased relevance, and improved performance, today announces Total Nonstop Action (TNA) Wrestling has selected Knotice and its on-demand software, Concentri?, to power a complete direct digital marketing strategy that spans the email, mobile, and Web channels.
The native design of Concentri, with its ability to seamlessly bring the historically fragmented data environment and the content execution together into one software platform, separates Knotice from a crowded provider landscape.
“TNA has some of the most passionate fans in the world, so it’s extremely important for TNA Wrestling to keep our communications targeted and consistent across any digital experience our fans may have,” said TNA Wrestling Chief Marketing Officer Steve Allison. “Simply, Knotice is the only software platform provider in the market capable of bringing all of the vital direct digital marketing functions together in one location while maintaining a seamless relationship with data.”
Core to Concentri is its universal profile management system ? a direct digital marketing data mart designed to store any type of marketing data in one location for easy segmentation and targeting. The ability to create one segment and then coordinate relevant email, mobile, and Web communications out of one software platform makes creating a consistent and relevant fan experience easy.
“Knotice is pleased to partner with TNA Wrestling as they continue to build strong relationships with their fan base,” said Knotice CEO and co-founder Brian Deagan. “Message relevance is important in order to avoid violating any fan loyalties. The ability to coordinate relevant messages across multiple digital channels allows TNA Wrestling to tap into existing enthusiasm and open a two-way dialogue with their fans.”
TNA Wrestling joins a growing list of customers Knotice has announced within the last three months, including international performance casual footwear manufacturer Crocs, national restaurant chain Texas Roadhouse, and drug store chain Duane Reade.
Knotice (pronounced “notice”) maximizes the ROI of direct digital marketing ? interactive marketing communications that can be addressed to a specific individual ? through process automation, increased relevance and improved performance. Working with clients throughout North America, Knotice guides marketers toward efficient, effective application of highly-targeted marketing communications over today’s primary digital channels. Founded in 2003, Knotice is headquartered in Akron, Ohio, along the banks of the Ohio-Erie Canal. For more information visit http://www.knotice.com
About Knotice’s Concentri? Software Platform
Knotice’s on-demand software platform, Concentri?, unifies the vital direct digital marketing functions marketers need to create profitable relationships with prospects and customers on a website, through email, and over mobile. Unifying these functions saves time and money while directly improving the relevance and performance of direct digital marketing campaigns. Concentri? enables marketers to easily engage today’s digital consumers and grow revenue while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50 percent.
About TNA Wrestling
“Cross The Line” to TNA Wrestling. TNA Wrestling is the most innovative experience in professional wrestling today. Join Hulk Hogan, the TNA World Heavyweight Champion “The Phenomenal” AJ Styles, Olympic Gold Medalist Kurt Angle, Sting, Mick Foley, “The Samoan Submission Machine” Samoa Joe, “The Boss” Bobby Lashley, “The Blueprint” Matt Morgan, the lovely and lethal TNA Knockouts and the no-limits X-Division on “TNA iMPACT!” every Thursday night (9:00-11:00 PM, ET/PT) on Spike TV. Learn more at http://www.tnawrestling.com/. TNA Entertainment, LLC is a privately held company headquartered in Nashville, TN.