WWE announces C4 as first-ever Official Energy Drink Partner

Nutrabolt, the parent company of C4 Energy, has revealed an expansion to their multi-year partnership with TKO Group Holdings naming C4 the Official Energy Drink Partner of WWE.

The drink’s branding will appear across a wide range of upcoming WWE events, including WrestleMania 40 where it will be the first-ever sponsor of the WWE WrestleMania Skycam and be a presenting partner of the Night Two press conference and talent tryouts throughout the weekend.

As noted in the official press release, the expanded partnership follows a nationwide launch of WWE-inspired flavors of C4 energy drinks in Ruthless Raspberry and Berry Powerbomb, along with the upcoming Nectarine Guava Knockout.

C4 was previously a sponsor of the 2024 Royal Rumble PLE, with the countdown clock notably featuring the branding.

Source: F4WOnline